brand story

function getVisiblePlatform() { var platformElements = document.querySelectorAll('[data-platform]'); var visiblePlatform = null; for (var i = 0; i Established in 1995, GOELIA was founded with a unique vision: to craft garments with sincerity that transcend borders. For over 30 years, we have visited more than 30 cities, sharing the beauty of nature and culture through design and infusing each collection with the spirit of exploration. With timeless designs and honest pricing that offers exceptional value, GOELIA aims to enable more consumers worldwide to enjoy high-quality clothing at a smaller share of their spending. At GOELIA, we hold a belief that travel is the art of living beautifully - a philosophy encapsulated in our motto, "Travel More, Live More." The iconic "GO" in our logo GOELIA embodies the essence of adventure, urging us to embark on journeys and explore the uncharted. The Cheng-Fashion Aesthetic With a keen eye for both nature's wonders and cultural treasures, we carefully select materials of exceptional quality. This journey of discovery results in a thoughtfully curated collection that showcases our unwavering commitment to excellence. 100% Mulberry Silk Heritage Craftsmanship Natural Hues function calculateScaleAndAdjustActionTextsbasevideo3yh420vb0v() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-3yh420vb0v'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideo3yh420vb0v); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideo3yh420vb0v); Eco-Friendly Exceptional Softness Excellent Insulation GOELIA's concept for making garments, which is called Cheng-Fashion aesthetic, is a testament to fabrics steeped in sincerity, craftsmanship born of genuine dedication, and pricing that reflects honesty. We meticulously select premium materials, prioritizing natural and renewable fibers, resulting in designs that transcend tren ds, all coupled with pricing that marries exceptional quality with value. Cheng-Fashion represents a blend of high quality and great value, a principle we cherish as we create lasting garments for every customer. Gambiered Canton Gauze Mulberry Silk Acetate & Triacetate Natural Cotton Acetate Denim Cashmere Merino Wool Washable Wool 95% Polish White Goose Down Oil-, Stain-, and Water-Proof Our approach to fabric treatment is marked by a steadfast commitment to responsibility, ensuring a global selection of high-quality materials. Our pursuit of international certification stands as a testament to our dedication to excellence. This ethos resonates in every thread, weaving a narrative of integrity, quality, and conscientiousness. Couture Cutting, Modern Silhouette function calculateScaleAndAdjustActionTextsbasevideo68srmqomx() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-68srmqomx'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideo68srmqomx); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideo68srmqomx); Beyond fabrics, we believe exceptional garments are built upon exceptional tailoring. At GOELIA, this philosophy is embodied by Kim Sun Young, GOELIA Pattern Cutting Consultant and former pattern cutter for leading luxury fashion houses including Céline, Balenciaga, and Hermès. With 30+ years of mastery in high-end pattern engineering and expertise in luxury womenswear tailoring and construction, he brings a couture-level approach to every design. By integrating a luxury tailoring system into every GOELIA garment, we refine every detail through the lens of haute couture. Adhering to international luxury standards, we sculpt patterns that balance aesthetic beauty with refined comfort. From the proportions of the shoulder and neckline to the precise calibration of every seam, every stitch is mathematically optimized. This allows our customers to experience luxury-standard tailoring without compromising on price.  Four Unique Series We focus on real-life dressing needs, emphasizing wardrobe versatility, practicality, and wearability. Through premium fabrics, minimalist design, refined tailoring, and an understated fashion attitude, we offer women of different age groups thoughtfully designed pieces that balance aesthetics and comfort, and adapt effortlessly to a variety of occasions. LUXURY Always exquisite, always in style COLLECTION Elegant & versatile RELAX Princess-like & romantic JEANS Chic & on-the-move From In-House R&D to Dedicated Supply Chain With 30+ years of persistence, we have established a complete supply chain from design to production, aiming to provide better products, prices and services. function calculateScaleAndAdjustActionTextsbasevideoduhc4ppjfn() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-duhc4ppjfn'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideoduhc4ppjfn); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideoduhc4ppjfn); Our brand, since its inception, has steadfastly championed independent research and development. A robust fully-equipped system prioritizes comfort and process refinement from conception. With a well-optimized supply chain, we flexibly apply cutting-edge equipment from both domestic and international sources in our self-owned factories. Long-standing partnerships with esteemed suppliers also ensure meticulous planning and seamless integration, facilitating the swift delivery of high-quality products. Our self-owned factories and supply chain stand as a testament to our unwavering commitment to quality. function calculateScaleAndAdjustActionTextsbasevideo4eoejoxvmw() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-4eoejoxvmw'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideo4eoejoxvmw); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideo4eoejoxvmw); Our Achievements Over 30 Years For over three decades, GOELIA has continued to move forward with a spirit of exploration. Thanks to the support and trust of customers worldwide, we have been able to reach a broader world. Looking back on this journey, we remain deeply grateful, and it is this gratitude that inspires us to keep progressing. function calculateScaleAndAdjustActionTextsbasevideo8uv416h46x() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-8uv416h46x'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideo8uv416h46x); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideo8uv416h46x); A Journey of Continuous Progress Our Global Store Over 200 physical stores worldwide Traveled to 30+ cities in 20+ countries Over 10,000,000 customers trust GOELIA 200+ 30+ 10M+ Passeig de Gràcia Westfield Sydney George Street BARCELONA.SPAIN SYDNEY, AUSTRALIA SYDNEY, AUSTRALIA Jewel Changi Airport Orchard Road SINGAPORE SINGAPORE GLOBAL STORE SUSTAINABILITY GLOBAL TRAVEL GOELIA 225 Established in 1995, GOELIA was founded with a unique vision: to craft garments with sincerity that transcend borders. For over 30 years, we have visited more than 30 cities, sharing the beauty of nature and culture through design and infusing each collection with the spirit of exploration. With timeless designs and honest pricing that offers exceptional value, GOELIA aims to enable more consumers worldwide to enjoy high-quality clothing at a smaller share of their spending. At GOELIA, we hold a belief that travel is the art of living beautifully - a philosophy encapsulated in our motto, "Travel More, Live More." The iconic "GO" in our logo GOELIA embodies the essence of adventure, urging us to embark on journeys and explore the uncharted. The Cheng-Fashion Aesthetic With a keen eye for both nature's wonders and cultural treasures, we carefully select materials of exceptional quality. This journey of discovery results in a thoughtfully curated collection that showcases our unwavering commitment to excellence. Gambiered Canton Gauze A heritage silk dyed with plant extracts and finished through sun-drying and clay-sealing techniques. Made without industrial chemicals, preserving a rare and sustainable craft tradition. 100% Mulberry Silk Heritage Craftsmanship Natural Hues function calculateScaleAndAdjustActionTextsbasevideoeajzd3d52() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-eajzd3d52'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideoeajzd3d52); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideoeajzd3d52); Cashmere Fine natural fiber carefully obtained from the soft undercoat of goats. Accounts for only 0.2% of global animal fiber production each year. Eco-Friendly Exceptional Softness Excellent Insulation GOELIA's concept for making garments, which is called Cheng-Fashion aesthetic, is a testament to fabrics steeped in sincerity, craftsmanship born of genuine dedication, and pricing that reflects honesty. We meticulously select premium materials, prioritizing natural and renewable fibers, resulting in designs that transcend tren ds, all coupled with pricing that marries exceptional quality with value. Cheng-Fashion represents a blend of high quality and great value, a principle we cherish as we create lasting garments for every customer. Gambiered Canton Gauze Mulberry Silk Acetate & Triacetate Natural Cotton Acetate Denim Cashmere Merino Wool Washable Wool 95% Polish White Goose Down Oil-, Stain-, and Water-Proof Our approach to fabric treatment is marked by a steadfast commitment to responsibility, ensuring a global selection of high-quality materials. Our pursuit of international certification stands as a testament to our dedication to excellence. This ethos resonates in every thread, weaving a narrative of integrity, quality, and conscientiousness. Couture Cutting, Modern Silhouette function calculateScaleAndAdjustActionTextsbasevideo25fv8e13pm1() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-25fv8e13pm1'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideo25fv8e13pm1); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideo25fv8e13pm1); Beyond fabrics, we believe exceptional garments are built upon exceptional tailoring. At GOELIA, this philosophy is embodied by Kim Sun Young, GOELIA Pattern Cutting Consultant and former pattern cutter for leading luxury fashion houses including Céline, Balenciaga, and Hermès. With 30+ years of mastery in high-end pattern engineering and expertise in luxury womenswear tailoring and construction, he brings a couture-level approach to every design. By integrating a luxury tailoring system into every GOELIA garment, we refine every detail through the lens of haute couture. Adhering to international luxury standards, we sculpt patterns that balance aesthetic beauty with refined comfort. From the proportions of the shoulder and neckline to the precise calibration of every seam, every stitch is mathematically optimized. This allows our customers to experience luxury-standard tailoring without compromising on price.  Four Unique Series We focus on real-life dressing needs, emphasizing wardrobe versatility, practicality, and wearability. Through premium fabrics, minimalist design, refined tailoring, and an understated fashion attitude, we offer women of different age groups thoughtfully designed pieces that balance aesthetics and comfort, and adapt effortlessly to a variety of occasions. Always exquisite, always in style Chic & on-the-move Princess-like & romantic Elegant & versatile JEANS RELAX COLLECTION LUXURY From In-House R&D to Dedicated Supply Chain With 30+ years of persistence, we have established a complete supply chain from design to production, aiming to provide better products, prices and services. function calculateScaleAndAdjustActionTextsbasevideo8ca078dieb() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-8ca078dieb'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideo8ca078dieb); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideo8ca078dieb); Our brand, since its inception, has steadfastly championed independent research and development. A robust fully-equipped system prioritizes comfort and process refinement from conception. With a well-optimized supply chain, we flexibly apply cutting-edge equipment from both domestic and international sources in our self-owned factories. Long-standing partnerships with esteemed suppliers also ensure meticulous planning and seamless integration, facilitating the swift delivery of high-quality products. Our self-owned factories and supply chain stand as a testament to our unwavering commitment to quality. function calculateScaleAndAdjustActionTextsbasevideoi58rwjcsy8() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-i58rwjcsy8'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideoi58rwjcsy8); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideoi58rwjcsy8); Our Achievements  Over 30 Years For over three decades, GOELIA has continued to move forward with a spirit of exploration. Thanks to the support and trust of customers worldwide, we have been able to reach a broader world. Looking back on this journey, we remain deeply grateful, and it is this gratitude that inspires us to keep progressing. function calculateScaleAndAdjustActionTextsbasevideo10ew58plaxt() { var platform = window.getVisiblePlatform ? window.getVisiblePlatform() : 'pc'; var maxWidth = platform === 'pc' ? 1180 : 750; var videoContainer = document.getElementById('base-video-10ew58plaxt'); var scale = videoContainer.offsetWidth / maxWidth; var actionTexts = videoContainer.querySelectorAll('.action-text'); actionTexts.forEach(function(text) { var originalX = text.getAttribute('data-x'); var originalY = text.getAttribute('data-y'); var originalWidth = text.getAttribute('data-w'); var originalHeight = text.getAttribute('data-h'); text.style.display = 'flex'; text.style.left = (originalX * scale) + 'px'; text.style.top = (originalY * scale) + 'px'; text.style.width = (originalWidth * scale) + 'px'; text.style.height = (originalHeight * scale) + 'px'; text.style.borderWidth = (parseFloat(text.getAttribute('data-border-width')) * scale) + 'px'; text.style.fontSize = (parseFloat(text.getAttribute('data-font-size')) * scale) + 'px'; }); }; window.addEventListener('load', calculateScaleAndAdjustActionTextsbasevideo10ew58plaxt); window.addEventListener('resize', calculateScaleAndAdjustActionTextsbasevideo10ew58plaxt); A Journey of Continuous Progress Our Global Store Over 200 physical stores worldwide Traveled to 30+ cities in 20+ countries Over 10,000,000 customers trust GOELIA 200+ 30+ 10M+ Passeig de Gràcia Westfield Sydney George Street BARCELONA, SPAIN SYDNEY, AUSTRALIA SYDNEY, AUSTRALIA Jewel Changi Airport Orchard Road SINGAPORE SINGAPORE GLOBAL STORE SUSTAINABILITY GLOBAL TRAVEL GOELIA 225 window.jsonHTML = null; if (window.jsonHTML && window.INITIAL_DATA) { for(var k in window.jsonHTML) { if (document.querySelector('[data-costom-id="'+ k +'"]')) { document.querySelector('[data-costom-id="'+ k +'"]').innerHTML = window.jsonHTML[k]; } } } window.platformParams = { preview: false, collectionHide: false, collectionHideM: false }; var scriptElement = document.createElement('script'); scriptElement.src = 'https://cdn.shopify.com/s/files/1/0617/0099/7296/files/goelia-factory.js?v=1785835189753'; scriptElement.type = 'text/javascript'; document.body.appendChild(scriptElement);