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The 2022 GOELIA winter campaign was released

04 Jan 2023

A new journey of CHENG

Say hello to the world, and start a brand new journey with GOELIA.
To step towards our hearts with pleasant expectations. Meet the vastness you have never seen before and explore the novel landscapes in the world.
Although things are unknown in a new journey, nature will give us new answers to what we love to explore.

SET OFF IN A NEW WAY

Exploration is rooted in a young attitude.
The unknown buried the surprise of CHENG's traveling life.
With a far-reaching heart, let us set off in a new way.

INSPIRED BY THE NATURE

Nature colored for the sky and earth by transforming the lights.
The mist in the early morning adds a layer of soft light mousse to the snowy mountains.
The dusk and sunset draped in a golden shirt for the snow.

The lake divides the natural scenery in half.
One side is the vast Gobi, and the other is the white and shiny snow.
Nature and primary colors are the most advanced scenery in autumn and winter.

THE VALUE OF SYMBIOSIS

Make friends with the blue sky and gentle breeze, and feel the generosity of nature.

Forests, lakes, glaciers, soil, and people are interdependent and symbiotic.
We are expecting a sustainable and reborn future.

THE STYLE OF CHENG MAKES FASHION SUSTAINABLE

Cherishing resources is the essence of reverence for nature.
We select natural, renewable fiber fabrics to produce products.
Our CHENG clothing owns timeless designs.
We make premium pieces at honest and affordable prices.
GOELIA makes fashion sustainable and high-quality life simpler.
Our everlasting high-end clothing is worth wearing for years.
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