Goelia in London, Pre-Autumn 2025——Plaid, Trench and Blooms

London, a global capital of culture and fashion, where heritage meets avant-garde spirit, marks the 50th stop of GOELIA's global journey. Having visited London and Cambridge in 2005 and 2014, GOELIA returns to the UK for the third time in Fall 2025. Starting once again from London, we look across time and space—from tradition to modernity, from city to countryside. Drawing inspiration from regal plaids, sleek and modern trench coats, and the blooming flora of the British countryside, we unveil our 2025 Pre-Fall collection.

Plaid: The Keeper of British Style

As one of the most iconic elements of British style, plaid traces its origins to the Scottish Highlands, where each pattern represented a clan and its legacy. In the 18th century, the British royal family elevated plaid with a sense of aristocratic elegance, turning it into a symbol of heritage and identity.

Its structured lines reflect an inherent beauty and order. In today’s London fashion scene, plaid continues to blend everyday sophistication with personal expression, which is a timeless emblem of British character.

Trench: A Wanderer in the British City

As one of the most iconic symbols of British style, the trench coat moves like a wanderer through the urban landscape, witnessing the evolution of both city and fashion in Britain. Born on the battlefield and embraced by city life, it has evolved from military uniform to runway staple. Its details, design, and craftsmanship embody precision and purpose.

Constantly reinterpreted, the trench’s timeless silhouette, functional elegance, and structured aesthetic reflect the confidence and effortless grace of the modern woman.

Blooms: The Poetic Prologue of the British Countryside

British writer Paxman once said, “In the English mind, the soul of Britain lies in the countryside.” Nelumbo nucifera, delphinium, English oak… these plants that flourish in English gardens are portrayed as timeless landscapes on our dresses. For Fall 2025, GOELIA’s designers bring the tranquil spirit of the countryside into the city, allowing blossoms to brighten the everyday lives of urban dwellers. This is the romanticism of the British countryside.

A city where fashion renews itself by the second, London projects British style to the world—structured yet classic, open and diverse. In Fall 2025, GOELIA returns with a fresh vision to continue its story with British fashion.