Established in 1995, GOELIA was born with a singular vision: to craft garments with sincerity that transcend borders. In the past 20 years, GOELIA has been sharing the beauty of nature and cultures in the 30+ cities that she has visited, fueling the brand with endless energy and inspiration.

At GOELIA, we hold a belief that travel is the art of living beautifully - a philosophy encapsulated in our motto, "Travel more, live more." The iconic "GO" in our logo GOELIA embodies the essence of adventure, urging us to embark on journeys and explore the uncharted.

Four Unique Series


Always exquisite, always in style


Elegant & versatile


Princess-like & romantic


Chic & on-the-move

With a keen eye for both nature's wonders and cultural treasures, we carefully select only the highest-quality materials. This journey of discovery results in a thoughtfully curated collection that showcases our unwavering commitment to excellence.

GOELIA's concept for making garments, which is called Cheng-Fashion aesthetic, is a testament of fabrics steeped in sincerity, craftsmanship born of genuine dedication, and pricing that reflects honesty. We meticulously select premium materials, prioritizing natural and renewable fibers, resulting in designs that transcend trends. All this, coupled with pricing marries exceptional quality and value. Cheng-Fashion represents a blend of high quality and great value, a principle we cherish as we create lasting garments for every woman.

Our approach to fabric treatment is marked by a steadfast commitment to responsibility, ensuring a global selection of high-quality materials. Our pursuit of international certification stands as a testament to our dedication to excellence. This ethos resonates in every thread, weaving a narrative of integrity, quality, and conscientiousness.

Wholeheartedly Crafting Premium
Clothing with Responsibility

Selecting fabrics with responsible attitude and trusted certification. (e.g. WOOLMARK)

From In-House R&D
to Dedicated Supply Chain

With 29 years of persistence, we have established a complete supply chain from design to production, aiming to provide better products, prices and services.

Our brand, since its inception, has steadfastly championed independent research and development.

A robust fully-equipped system prioritizes comfort and process refinement from conception. With a well-optimized supply chain, we flexibly apply cutting-edge equipment from both domestic and international sources in our self-owned factories. Long-standing partnerships with esteemed suppliers also ensure meticulous planning and seamless integration, facilitating the swift delivery of high-quality products. Our self-owned factories and supply chain stand as a testament to our unwavering commitment to quality.


Our achievements in these 29 years

GOELIA Presents
Premium Clothing to The World 

Today, GOELIA has found its footing on numerous international e-commerce platforms, boasting an independent overseas platform at Our users now span across 220 countries. In the future, we will continue to share the beauty of Eastern clothing aesthetics, bringing Chinese culture and top-notch quality with sincerity to the world!