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The First GOELIA Global Flagship Store Launched in Sydney

09 Jan 2023

In October 2022, GOELIA opened its first global flagship store in Sydney, Australia which indicates the beginning of our new journey: global expansion.

You may be wondering why we selected Sydney as the location for our first global offline flagship store. Here is the story behind the scene. Over the past 27 years, GOELIA's travel mission has led us to explore more than 30 countries and cities around the world. Looking back on this global journey, as our second stop in Fall 2002, we set foot in the Southern Hemisphere for the first time and arrived in Australia to shoot the look-book for 2002. We were amazed by the nature, the animals, the starry nights, and the environment on this land and came back to explore for more.

For the 37th stop, we chose Kangaroo Island as our destination, located in southern Australia. Although GOELIA has been traveling for more than 20 years of travel, we were still deeply attracted to and moved by this place and finally found the spiritual home on Kangaroo Island. We felt there was a strong emotional connection between GOELIA and Australia and made the decision to launch our first global flagship store right here in Sydney. At the same time, we introduced Heady, which is inspired by Koalas we met on Kangaroo Island.

Traveling around the world, writing GOELIA's story one after another. In 2022, we finally embarked on a new journey of CHENG, to write a new story about our world.The Great Wonderland-themed flagshipstore had its grand opening on October 26, 2022. It is located in the most prosperous district: right on Pitt Street Mall, directly beneath the iconic landmark Sydney Tower and adjacent to the world-famous Sydney Opera House. Come visit us!

A starry meet under the Sydney Tower



The flagship store of The Great Wonderland theme is grand opening!
It is located in the most prosperous super-first-line CBD in Sydney – Pitt Street Mall.

The GOELIA store is directly under the Sydney Tower, adjacent to the world-famous Sydney Opera House.
Our flagship store starts a new chapter in fashion among the brightest cultural landmarks in Sydney.


The earth is round, so we will always meet eventually.
Our story begins when you are going to approach me.

‘The Universe’ is the check-in sign of our Sydney store.
We measure the world with steps, and never forget our original intention of producing sincere-hearted clothes.
No matter which side of the planet we are on, providing our fans with affordable high-quality products is always our original intention and determination.

October 26 is the first day of the soft opening of the Sydney store.
Both Chinese and local customers favored the outfits and brand vibe of GOELIA.
Goelians, bloggers, and our friends could not wait to check in and refresh their shopping experience in our store, unlocking The Wonderland and new items.

Pitt Street Mall

See you under The Sydney Tower
The New Fashion Journey Invitation

L00.62-64-65 MID City Center 197
Pitt Street Sydney NSW 2000
02 9221 8884
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